The marketing strategy is essential for successful campaigns with HLMS in France, guiding goals, target audiences, and messaging. It enables efficient budget allocation, audience segmentation, and brand differentiation. The strategy ensures an integrated and consistent brand message, aligning with measurable objectives for tracking success. It allows for adaptability and long-term planning, establishing a foundation for sustained brand growth in the dynamic French market. In summary, the marketing strategy is the key to impactful campaigns with HLMS.